Event
PLANNING & CONSULTANCY
Event marketing involves more than merely providing a stage for your products. It is about creating authentic and compelling experiences that bring people together and connect them to your brand.
As a full-service agency, we accompany our clients throughout the entire process, assisting with all aspects of event management: from the development of a high-impact concept to the nuts and bolts its practical implementation, including post-event follow-up activities such as analytics across all communication channels.
We pride ourselves on creating inspiring and memorable experiences that are optimally tailored to your event attendees.
OUR SPECTRUM OF SERVICES
EVENT CONCEPTS & DESIGN
For all event types and formats more
EVENT SYSTEMS & EQUIPMENT
Sound, lighting, and video technology more
EVENT STAFF
Assistants, A/V technicians, booth reps, hostesses/hosts, promotional staff, service personnel, interpreters, security guards, walking acts, and presenters more
EVENT CATERING
Crew and guest catering, dinners, buffets, finger food, gourmet cooks, flair bartenders, baristas more
REPORTING
Evaluation of event goal fulfillment; photo and video documentation more
LOCATION SCOUTING & MANAGEMENT
Scouting, booking, and management of the perfect venue more
FURNITURE, DECORATIONS, GRAPHIC DESIGN & BRANDING
All physical accessories for the event space more
VISITOR MANAGEMENT & TRAVEL ARRANGEMENTS
Communication with attendees, organization of travel arrangements, hotel booking and management, shuttle organization, guest accreditation more
MATERIAL LOGISTICS & HANDLING
Set-up, shipping, and storage more
SOME OF OUR CLIENTS
NEW LINE – THE EVENT AGENCY HERE IN THE CAPITAL
Working together with our clients, we clearly define the target group and goals for each event. This includes what communications should take place, which marketing measures are most effective, what is feasible and what budget is available.
EVENTS THAT HAVE THAT WOW FACTOR
Our goal is to strengthen your brand and raise its profile by staging events that evoke positive reactions and responses that participants will subsequently associate with your company.
The event thus serves as a means of instilling positive emotions and memories in your target audience. Especially the interactions that take place with participants or guests create a lasting bond between your company and your target audience.
OUR SERVICES IN DETAIL
As a full–service event planner, we determine the structure and the course of the event with you. A clearly defined schedule is just as much a part of this as is the right venue. And the technology used, such as sound and lighting, are just as influential as the safety precautions and having the required personnel.
We take care of everything. Relax and leave the planning of the following areas to us:
EVENT CONCEPTION & DESIGN
Regardless of the size of an event, we can develop a suitable concept for every project.
Starting with a draft idea, we will develop a complete event design – in close cooperation with you – and also ensure its correct implementation.
In line with your needs and wishes, we will deal with all aspects of the event, so that you will already have a clear idea of how everything will unfold in advance.
Location Scouting
The selection of a suitable venue is both the basis of every event and provides the backdrop for the implementation of the design concept.
For this reason, every event request starts with the search for the right place.
In finding the perfect location, we go above and beyond the expected and let the guiding theme of your project dictate the ideal site – whether it’s a romantic castle, exciting destination 2,400m up a mountain or elsewhere. Our imagination knows almost no limits.
EVENT TECHNOLOGY
Whether digital, hybrid or analogue – the technical equipment used for an event is a decisive factor in both its impact and success.
On a smaller scale, we can implement technical concepts using our own in–house resources. For large scale events, we work with professional local partners.
FURNISHINGS & DECORATIONS
In addition to the technical equipment, we will, of course, also provide all additional event equipment and fittings.
We combine furnishings with matching decorations that complement the theme of your event to create an all-around, complete world that will captivate your guests.
To do this, we maintain a large stock of our own furnishings as well as a good network of partners who can assist us when required. From floral decorations to special, bespoke constructions – we can advise you on all aspects of your event.
Branding & Design
In addition to the branding, which is based on the theme or product being showcased, we can also offer you a visualization of the venue including equipment and setup. This gives you a clear overview of how the furnishings, decorations and branding will look while your project is still in the preparatory phase.
In this way, you always know exactly what to expect.
Event CATERING
A major component in the success of any event is the catering. For this reason, we work with a large network of excellent caterers, with whom we have implemented numerous events at various locations in the past.
For sustainability reasons, we rely primarily on local partners who demand the highest possible quality standards.
The catering is put together according to your wishes. We can even ensure that it is thematically matched to your product. Vegan, vegetarian or meat options are always available.
Event Staff
Many different trades are involved in every event – especially when it comes to the final implementation.
We are able to draw upon a large pool of external staff who can look after your needs during your time on–site. This includes accreditation, coat check facilities, supervision of event areas and artists, and much, much more.
Since the chosen staff often acts in a cross-departmental capacity, we work closely with our Promotions Unit to ensure every aspect of your appearance functions smoothly.
PARTICIPANT management
In addition to on–site accreditation, we can also handle the management of all participants in the run–up to your event.
We can take care of the travel arrangements for your guests, the registration process for the event as well as support for any questions that may arise.
Using the well–established tools at our disposal, we can ensure yours is a digital and efficient registration process.
Event logistiCS & handling
In line with our portfolio of furnishings, decorations, technology and branding, we also have large storage areas in the heart of Berlin.
We handle all equipment logistics for your event ourselves and can thus react very flexibly to any change requests that may arise.
Of course, this also includes the setup and dismantling of these aspects after the event.
Event Reporting
Even after an event has been successfully completed, for us the project is still not finished.
According to your wishes, we can create a comprehensive report covering the event that includes all relevant data and facts.
In addition, upon request, you will receive complete documentation of your event in the form of on-site pictures and/or videos.
NEW LINE – YOUR EVENT AGENCY IN Berlin
We tell the story of your brand, product or company through events that are either conducted live, fully virtual or in a hybrid format.
As a full–service event agency, NEW LINE focuses entirely on the messages of its clients. We design creative, individual and unexpected event management solutions of all sizes.
