Dyson @ TOP HAIR

TOP HAIR, the leading trade fair for the hair cosmetics industry, was back in spring 2022 with a first-class specialist programme, impressive shows, fashion, craftsmanship, business, and innovations. It goes without saying that our long-standing customer Dyson was amongst the exhibitors.

Dyson introduced the Corrale Professional hair straightener in Dusseldorf. For this appearance, the NEW Line team was responsible for the planning and implementation of an elegant 120 m2 exhibition stand. In addition to furniture construction, logistics and product handling, this included on-site support.