Data Protection

We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of NEW LINE Brand Communication GmbH. The use of the Internet pages of NEW LINE Brand Communication GmbH is possible without any indication of personal data. However, if a data subject wants to use special services of our company via our website, processing of personal data might become necessary. If the processing of personal data is necessary and if there is no statutory basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, shall always be in line with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to NEW LINE Brand Communication GmbH. By means of this data protection declaration, our company would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.

NEW LINE Brand Communication GmbH has implemented numerous technical and organizational measures as the controller to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g., by telephone.

1. Definitions

The data protection declaration of NEW LINE Brand Communication GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.

We use the following terms in this data protection declaration, among others:

  • a)    Personal dataPersonal data means any information relating to an identified or identifiable natural person (the ‘data subject’). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • b)    Data subjectData subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.
  • c)    ProcessingProcessing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
  • d)    Restriction of processingRestriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
  • e)    ProfilingProfiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
  • f)     PseudonymisationPseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
  • g)    Controller or controller responsible for the processingController or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
  • h)    ProcessorProcessor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
  • i)      RecipientA recipient is a natural or legal person, public authority, agency or another body to whom personal data are disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data within the framework of a specific investigation mandate under Union law or the law of Member States are not considered recipients.
  • j)      Third PartyA third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and the persons authorized to process personal data under the direct authority of the controller or processor.
  • k)    ConsentConsent is any freely given specific, informed and unambiguous indication of the data subject’s wishes by which they signify agreement to the processing of personal data relating to them through a statement or a clear affirmative action.

2. Name and Address of the Data Controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union, and other provisions of a data protection nature is:

NEW LINE Brand Communication GmbH
Pfuelstraße 5, Entrance IV
10997 Berlin

Tel.: +49 30 473931-300
E-Mail: info@newline-network.com
Website: newline-network.com

3. Name and Address of the Data Protection Officer

The data protection officer of the controller is:

Girlane (Lany) Lüsebrink
E-Mail: l.luesebrink@newline-network.com


NEW LINE Brand Communication GmbH
Pfuelstraße 5, Entrance IV
10997 Berlin

Tel.: +49 30 473931-300
Website: newline-network.com

Any data subject can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.

4. Cookies

The websites of NEW LINE Brand Communication GmbH use cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.

By using cookies, NEW LINE Brand Communication GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

Using a cookie, the information and offers on our website can be optimized in terms of the user. As mentioned before, cookies allow us to recognize the users of our website. The purpose of this recognition is to make it easier for users to utilize our website. For example, the user of a website that uses cookies does not have to enter access data each time the website is visited because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

5. Collection of General Data and Information

The Internet site of NEW LINE Brand Communication GmbH collects a series of general data and information each time a data subject or an automated system calls up the website. This general data and information are stored in the server’s log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites that are directed to on our website via an accessing system, (5) the date and time of access to the Internet site, (6) an Internet Protocol address (IP address), (7) the Internet Service Provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems can be collected.

When using this general data and information, NEW LINE Brand Communication GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the contents of our website correctly, (2) optimize the contents of our website as well as the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. The anonymous data and information collected are evaluated statistically by NEW LINE Brand Communication GmbH and also with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. Subscription to Our Newsletter

On the website of NEW LINE Brand Communication GmbH, users are given the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the data controller for newsletter subscription is determined by the input mask used for this purpose.

NEW LINE Brand Communication GmbH regularly informs its customers and business partners about company offers via a newsletter. Our company’s newsletter can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter delivery. For legal reasons, a confirmation email is sent in the double opt-in process to the email address initially registered by a data subject for newsletter delivery. This confirmation email is used to verify whether the owner of the email address is authorized to receive the newsletter as a data subject.

When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet Service Provider (ISP), as well as the date and time of registration. The collection of this data is necessary to be able to trace the (potential) misuse of a data subject’s email address at a later date and thus serves the legal protection of the data controller.

The personal data collected during newsletter registration will only be used for sending our newsletter. Additionally, subscribers of the newsletter may be informed by email, if necessary for the operation of the newsletter service or a related registration, as in the case of changes to the newsletter offering or changes in technical circumstances. There is no transfer of personal data collected as part of the newsletter service to third parties. The subscription to our newsletter can be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for newsletter delivery, can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Additionally, there is the option to unsubscribe from the newsletter delivery directly on the website of the data controller at any time or to communicate this by other means to the data controller.

7. Newsletter Tracking

The newsletters of NEW LINE Brand Communication GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails, sent in HTML format, to enable log file recording and log file analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, NEW LINE Brand Communication GmbH can see if and when an email was opened by a data subject and which links in the email were accessed by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller to optimize the newsletter delivery and to further adapt the content of future newsletters to the interests of the data subject. These personal data will not be transferred to third parties. Data subjects are entitled at any time to revoke the separate consent declaration submitted via the double opt-in procedure. After revocation, these personal data will be deleted by the data controller. Unsubscribing from the newsletter will automatically be interpreted by NEW LINE Brand Communication GmbH as a revocation.

8. Routine Erasure and Blocking of Personal Data

The data controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose or as far as this is granted by the European legislator or other legislators in laws or regulations to which the data controller is subject.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

9. Rights of the Data Subject

  • a)    Right to ConfirmationEvery data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning them is being processed. If a data subject wishes to avail themselves of this confirmation right, they may, at any time, contact any employee of the controller.
  • b)    Right to AccessEvery data subject has the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about their stored personal data and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

    • the purposes of the processing

    • the categories of personal data that are processed

    • the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organizations

    • if possible, the planned duration for which the personal data will be stored, or, if not possible, the criteria used to determine that duration

    • the existence of a right to request rectification or erasure of personal data concerning them or to restrict the processing or to object to such processing

    • the existence of a right to lodge a complaint with a supervisory authority

    • where the personal data is not collected from the data subject, any available information about the source of the data

    • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR, and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject


    Furthermore, the data subject has the right to be informed whether personal data is transferred to a third country or to an international organization. Where this is the case, the data subject has the right to be informed of the appropriate safeguards relating to the transfer. If a data subject wishes to avail themselves of this right of access, they may, at any time, contact any employee of the controller.
  • c)    Right to RectificationEvery data subject has the right granted by the European legislator to obtain from the controller, without undue delay, the rectification of inaccurate personal data concerning them. Considering the purposes of the processing, the data subject has the right to have incomplete personal data completed, including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, they may, at any time, contact any employee of the controller.
  • d)    Right to Erasure (Right to be Forgotten)Every data subject has the right granted by the European legislator to have the controller erase personal data concerning them without undue delay, where one of the following grounds applies, as long as the processing is not necessary:

    • The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.

    • The data subject withdraws consent on which the processing is based according to Art. 6(1)(a) of the GDPR, or Art. 9(2)(a) of the GDPR, and where there is no other legal ground for the processing.

    • The data subject objects to the processing pursuant to Art. 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) of the GDPR.

    • The personal data has been unlawfully processed.

    • The erasure of the personal data is required to fulfill a legal obligation in Union or Member State law to which the controller is subject.

    • The personal data has been collected in relation to the offer of information society services referred to in Art. 8(1) of the GDPR.


    If one of the above reasons applies, and a data subject wishes to request the erasure of personal data stored by NEW LINE Brand Communication GmbH, they may contact any employee of the controller at any time. An employee of NEW LINE Brand Communication GmbH shall ensure that the erasure request is complied with immediately.If the personal data has been made public by NEW LINE Brand Communication GmbH and our company is obliged pursuant to Art. 17(1) of the GDPR to erase the personal data, NEW LINE Brand Communication GmbH, taking into account available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, that personal data, as far as processing is not required. An employee of the NEW LINE Brand Communication GmbH will arrange the required actions on an individual basis.
  • e)    Right to Restriction of ProcessingAny person affected by the processing of personal data has the right granted by the European Directive and Regulation to request the controller to restrict processing if one of the following conditions is met:

    • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful, the data subject opposes the erasure of personal data, and instead requests the restriction of their use.
    • The controller no longer needs the personal data for the purposes of processing, but the data subject requires them for the establishment, exercise, or defense of legal claims.
    • The data subject has objected to processing pursuant to Art. 21(1) GDPR, pending the verification whether the legitimate grounds of the controller override those of the data subject.

        Provided that one of the aforementioned conditions is met and a data subject wishes to request the restriction of personal data stored by NEW LINE Brand Communication GmbH, they may contact any employee of the processing controller at any time. The employee of NEW LINE Brand Communication GmbH will arrange the restriction of processing.
      • f)    Right to Data PortabilityAny person affected by the processing of personal data has the right granted by the European Directive and Regulation to receive the personal data concerning them, which was provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data were provided, as long as the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, or on a contract pursuant to Art. 6(1)(b) GDPR, and the processing is carried out by automated means, provided the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.Furthermore, in exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and provided that the rights and freedoms of others are not adversely affected.To assert the right to data portability, the data subject may contact any employee of NEW LINE Brand Communication GmbH at any time.
      • g)    Right to ObjectAny person affected by the processing of personal data has the right granted by the European Directive and Regulation to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.NEW LINE Brand Communication GmbH will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing is for the establishment, exercise, or defense of legal claims.If NEW LINE Brand Communication GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing. This also applies to profiling related to direct marketing. If the data subject objects to NEW LINE Brand Communication GmbH regarding the processing for direct marketing purposes, NEW LINE Brand Communication GmbH will no longer process the personal data for these purposes.In addition, the data subject has the right, for reasons arising from their particular situation, to object against processing of personal data concerning them for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.To exercise the right to object, the data subject may directly contact any employee of NEW LINE Brand Communication GmbH or another employee. The data subject is also free to exercise their right to object through automated means using technical specifications when utilizing information society services, notwithstanding Directive 2002/58/EC.
      • h)    Automated Individual Decision-Making, Including ProfilingAny person affected by the processing of personal data has the right granted by the European Directive and Regulation not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, as long as the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and a data controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.If the decision (1) is required for entering into, or performance of, a contract between the data subject and a data controller, or (2) is based on the data subject’s explicit consent, NEW LINE Brand Communication GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, which include at least the right to obtain human intervention on the part of the controller, to express one’s point of view, and to contest the decision.If the data subject wishes to exercise rights concerning automated individual decision-making, they may contact any employee of the processing controller at any time.
      • i)      Right to withdraw consent under data protection law Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to withdraw consent to the processing of personal data at any time. If the person concerned wishes to exercise the right to withdraw consent, they can contact an employee of the data controller at any time.

      10. Data protection in applications and the application process

      The data controller collects and processes the personal data of applicants for the purpose of managing the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits corresponding application documents via electronic means, for instance, by e-mail or via a web form on the website to the data controller. If the data controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of managing the employment relationship in compliance with legal requirements. If no employment contract is concluded with the applicant by the data controller, the application documents will be automatically deleted two months after the rejection decision is announced, unless any other legitimate interests of the data controller stand opposed to deletion. An example of such a legitimate interest is a duty to provide evidence in a proceeding under the General Equal Treatment Act (AGG).

      11. Data protection provisions on the use and application of Facebook

      The data controller has integrated components from the company Facebook on this website. Facebook is a social network.

      A social network is an internet-operated social meeting place, an online community, which usually enables users to communicate and interact with each other in a virtual space. A social network can serve as a platform for exchanging opinions and experiences, or it allows the internet community to provide personal or business-related information. Facebook allows users of the social network to create private profiles, upload photos, and establish a network through friend requests, among other things.

      The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The data controller, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

      With each call-up to one of the individual pages of this internet site, which is operated by the data controller and on which a Facebook component (Facebook plugin) was integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plugins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. During this technical procedure, Facebook is informed about which specific sub-page of our website is visited by the data subject.

      If the data subject is logged in to Facebook at the same time, Facebook detects with each call-up to our website by the data subject—and for the entire duration of their stay on our internet site—which specific sub-page of our internet page was visited by the data subject. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject by Facebook. If the data subject clicks on one of the Facebook buttons integrated into our website, such as the ‘Like’ button, or if the data subject submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores the personal data.

      Facebook always receives information via the Facebook component that the data subject has visited our internet site if the data subject is logged in to Facebook at the time of the call-up to our internet site; this occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desired by the data subject, they may prevent this by logging out of their Facebook account before a call-up to our website is made.

      The data protection guideline published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. Furthermore, it explains which settings options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress a data transmission to Facebook. Such applications may be used by the data subject to suppress a data transmission to Facebook.

      12. Data protection provisions on the use and application of Instagram

      The data controller has integrated components of the service Instagram on this website. Instagram is a service that can be qualified as an audiovisual platform, which allows users to share photos and videos, as well as redistribute such data in other social networks.

      The operating company of the Instagram services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

      Every time a subpage of this website, operated by the data controller and incorporating an Instagram component (Insta-Button), is accessed, the internet browser on the individual’s IT system is automatically prompted by the respective Instagram component to download a display of the corresponding Instagram component. Through this technical process, Instagram is made aware of which specific subpage of our website is visited by the individual.

      If the individual is logged into Instagram at the same time, Instagram recognizes with every visit to our website and throughout their entire stay, which specific subpage is accessed by the individual. These details are collected by the Instagram component and assigned by Instagram to the respective Instagram account of the individual. If the individual clicks one of the Instagram buttons integrated into our website, the data and information thereby transmitted are associated with the individual’s personal Instagram user account and stored and processed by Instagram.

      Instagram receives information via the Instagram component whenever an individual visits our website while being logged into Instagram at the point of accessing our website; this occurs regardless of whether the individual clicks on the Instagram component or not. If such transmission of this information to Instagram is not desired by the individual, they can prevent this transmission by logging out of their Instagram account before accessing our website.

      Further information and Instagram’s current privacy policies can be accessed at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

      13. Privacy Policy for Use and Application of Jetpack for WordPress

      The data controller has integrated Jetpack on this website. Jetpack is a WordPress plugin that provides additional features to the operator of a website built on WordPress. Jetpack allows the website operator, among other things, an overview of the site’s visitors. By displaying related posts and publications or the ability to share content on the site, visitor numbers can be increased. Furthermore, security features are integrated into Jetpack, protecting a website using Jetpack better against brute-force attacks. Jetpack also optimizes and speeds up loading the images embedded on the website.

      The operating company of the Jetpack plugin for WordPress is Aut O’Mattic A8C Ireland Ltd., Business Centre, No.1 Lower Mayor Street, International Financial Services Centre, Dublin 1, Ireland.

      Jetpack sets a cookie on the individual’s IT system. What cookies are has already been explained above. Each time a subpage of this website operated by the data controller and incorporating a Jetpack component is accessed, the internet browser on the individual’s IT system is automatically prompted by the respective Jetpack component to transmit data for analysis purposes to Automattic. Through this technical process, Automattic gains knowledge of data subsequently used to create an overview of website visits. The data obtained in this way serves to analyze the behavior of individuals who have accessed the data controller’s website and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component is not used to identify the individual without obtaining separate explicit consent from the individual first. The data is also accessible to Quantcast. Quantcast uses the data for the same purposes as Automattic.

      The individual can prevent the setting of cookies by our website, as already indicated above, at any time through an appropriate setting of the used internet browser and thus permanently oppose the setting of cookies. Such a setting of the used internet browser would also prevent Automattic/Quantcast from setting a cookie on the individual’s IT system. Additionally, cookies already set by Automattic can be deleted at any time via the internet browser or other software programs.

      Furthermore, the individual has the opportunity to oppose and prevent the collection of data generated by the Jetpack cookie related to the use of this website and the processing of this data by Automattic/Quantcast. To do this, the individual must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is placed on the individual’s IT system. If the cookies are deleted from the individual’s system after an objection, the individual must return to the link and set a new opt-out cookie.

      However, setting the opt-out cookie may result in the data controller’s websites no longer being fully usable for the individual.

      The current privacy policies of Automattic can be accessed at https://automattic.com/privacy/. The current privacy policies of Quantcast are available at https://www.quantcast.com/privacy/.

      14. Legal Basis of Processing

      Art. 6 I lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations required for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation requiring the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data, or other vital information would need to be passed on to a doctor, hospital, or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal grounds, if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided the interests, fundamental rights, and freedoms of the data subject do not override. Such processing operations are particularly permitted because they have been specifically mentioned by the European legislator. He took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

      15. Legitimate interests in processing pursued by the controller or a third party

      If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to conduct our business for the welfare of all our employees and shareholders.

      16. Duration for which personal data is stored

      The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment of the contract or the initiation of a contract.

      17. Statutory or contractual requirements to provide personal data; necessity for contract conclusion; obligation of the data subject to provide personal data; possible consequences of failure to provide

      We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or can also arise from contractual provisions (e.g., information on the contractual partner). Sometimes it may be necessary for a contract to be concluded that a data subject provides us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide personal data would result in the contract with the data subject not being able to be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. The employee will inform the data subject on a case-by-case basis whether the provision of the personal data is legally or contractually required or necessary for the conclusion of the contract, whether there is an obligation to provide personal data, and what the consequences of failure to provide the personal data would be.

      18. Existence of automated decision-making

      As a responsible company, we do not use automated decision-making or profiling.