Action:
PR Event
Tasks:
▪ Conception and implementation of an international press conference as part of the IFA
▪ Support by host and hostesses
▪ Shuttle service during the IFA from the exhibition grounds to the event location
▪ 3D visualizations of the event location
Facts:
▪ 4-day product presentation as part of the IFA
International press conference for 200 invited guests incl. live stream and
▪ Reveal of 23 new products
▪ Presentation of an additional 33 new products over a period of four days during IFA