Action:
Generation of product tasting for wkup
Creating awareness of the product wkup
Tasks:
▪ Conceptualization, planning, and implementation
▪ Studio scouting and management
▪ Logistics
▪ Personnel
▪ Documentation and reporting
Numbers & Facts:
▪ 13x Holmesplace Studios in Berlin, Düsseldorf, Essen, Hamburg, and Cologne
▪ Deployment of 13 promoters
▪ Tasting of 4,530 wkup shots
