Mall Promotional Tour for “Shadow of the Tomb Raider”

Nationwide promotional tour of German shopping malls, featuring gaming stations and cosplayers; New Line developed the promotional concept and organized stand construction and staffing; post-tour activities included analysis and reporting

Time Period
02.09.2018 – 03.10.2018

Facts & Figures
9 Xbox One X gaming stations, 2/3 day per location, avg. 600 gaming demos played at each location, 9 locations in 8 cities (2x Berlin, Braunschweig, Hamburg, Oberhausen, Stuttgart, Munich, and Leipzig)