Project
Tasting promotions for two new beverages from drink manufacturer Eckes-Granini: Fifty trained women worked at various supermarkets, trade fairs and small events where they handed out free samples of the new beverages.
Activities
Training, complete staff management, equipment logistics, coordination with retailers, tour planning, documentation, follow-up assessments
Time Period
April to July 2016 and April to December 2016
Facts & Figures
Tasting promotions: 1,600 man-days in Germany
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